Black Friday & Cyber Week: The Smart Woman’s Guide to Stylish, Sustainable Deals in Australia
Black Friday and Cyber Week have officially become the biggest shopping moments of the year — but let’s be honest, the sales can feel overwhelming. That’s why this curated guide focuses on high-quality, sustainable and Roopa-approved brands that elevate your wardrobe without the impulse-buy regret.
Whether you’re refreshing your workwear, investing in fine jewellery, or upgrading your shoes for comfort and confidence, this article gives you a clear, stylish way to shop with intention across low, medium and high price points.
Let’s dive into the best deals across women’s clothing, jewellery, and shoes available in Australia right now.
CLOTHING
Quiet-Luxury Pieces Worth Buying on Sale
LOW–MEDIUM PRICE
THE ICONIC (incl. AERE)
Deal: Up to 50% off women’s fashion across hundreds of brands.
Why it’s worth it: AERE’s linen tailoring, slip dresses and minimal silhouettes look more expensive than they are — perfect for creating a clean, elevated wardrobe foundation.
Why you will love it: Time-poor women can buy an entire outfit in one shop: think linen shirt + tailored pant + minimalist sandal.
COUNTRY ROAD
Deal: Up to 25–50% off selected items at David Jones and on Country Road during Cyber Week.
Why it’s worth it: Polished essentials that take you from boardroom to brunch. The knitwear and shirts are especially strong.
Why you will love it: Fits are reliable, fabrics are durable, and it’s the easiest style upgrade for women stuck in “basic but not premium” clothing.
MEDIUM–HIGH PRICE
VIKTORIA & WOODS
Deal: Biggest discounts of the year across seasonal and archive pieces.
Why it’s worth it: Tailoring, merino knit dresses, structured blazers — this is the Australian quiet-luxury brand that never dates.
Why you will love it: Perfect time to buy an investment blazer or dress that becomes their go-to for meetings and events.
BASSIKE
Deal: Up to 30% off organic jersey, tailoring and classic pieces.
Why it’s worth it: Ethically made in Australia, climate-conscious fabrics, and timeless silhouettes. The tees and trousers are wardrobe heroes.
Why you will love it: Ideal for women wanting to step up from fast fashion into long-lasting, premium basics — without paying full price.
HIGH PRICE
A.EMERY & ST. AGNI (OUTLET/ARCHIVE)
Deal: A.EMERY up to 65% off at THE OUTNET (+ extra 25% with code BLACKFRIDAY).
St. Agni holding a Melbourne archive sale with rare samples and classic pieces.
Why it’s worth it: Sculptural minimal silhouettes, earthy palettes and quiet luxury that pairs beautifully with your Intimo sets and linen pieces.
Why you will love it: An accessible entry into premium minimalist fashion normally priced $350+.
JEWELLERY
Everyday Luxe at Every Budget
LOW–MEDIUM
MEJURI
Deal: Up to 30% off sitewide.
Why it’s worth it: Semi-fine jewellery in recycled metals, stackable essentials and timeless everyday pieces.
Why you will love it: Great for building a simple, polished daily jewellery stack without high-end pricing.
RELIQUIA JEWELLERY
Deal: Black Friday site sale + additional markdowns on THE ICONIC.
Why it’s worth it: Recycled metals, bold chains, sculptural hoops — perfect for adding a statement without heaviness.
Why you will love it: Easy way to look “styled” quickly, even with basic outfits.
MEDIUM–HIGH
SARAH & SEBASTIAN
Deal: Up to ~60% off selected fine pieces.
Why it’s worth it: Delicate, architectural jewellery in precious metals with an ethical sourcing story.
Why you will love it: Meaningful purchase for promotions, milestones or celebrating themselves.
SHOES
Australian Comfort Meets Minimalist Style
MEDIUM
FRANKIE4
Deal: Exclusive Black Friday discounts across sneakers, loafers, heels and boots.
Why it’s worth it: Podiatrist-designed, B Corp certified, and stylish enough for corporate outfits.
Why you will love it: These are “walk all day” shoes for women who refuse to sacrifice comfort or style.
LOW–MEDIUM
ALIAS MAE
Deal: 30% off sitewide.
Why it’s worth it: Trend-led leather boots, sandals and heels that suit minimalist wardrobes.
Why you will love it: Affordable way to buy modern, chic footwear that dresses up or down easily.
MEDIUM–HIGH
A.EMERY (via THE OUTNET)
Deal: Up to 65% off + extra 25% with BLACKFRIDAY.
Why it’s worth it: Luxe leather sandals and boots that elevate every outfit.
Why you will love it: These shoes instantly give “quiet luxury” without the designer price tag.
FINAL THOUGHTS
This is the week to shop smarter, not harder.
Focus on pieces that build a wardrobe — not just fill it.
Whether it’s a premium blazer finally within reach, upgraded everyday jewellery, or comfortable shoes designed for full, busy days, these deals help you look polished and feel confident without compromising quality or values.